A Perspective on Entrepreneurship, Technology & Locative Dynamics

I just saw on the German site DocInsider that they are having a link called “Hide the Community”. By clicking it you can hide all the user profile pictures, doctor ratings and user questions. Actually afterwards the start page is empty and it is just a search engine. What is it supposed to be? Why should you allow users to disable the core features of the application? Maybe they know that social networks and communities are getting more and more a commodity and thus it is a nice to have that belongs to every site. In my opinion this is just crazy and a bad positioning in the market. Normal users, especially in the health field, don’t want to customize their site in such a complex way.

Bye the way, there is also a DocInsider.com that offers a doctor search for the US market. Without having done some research on IP issues, I would say this is a risky thing.

My 2cents,

Cornelius.

P.S. A recap from the IdeaLab at the WHU Vallendar will follow in the next days.