A Perspective on Location Services, Mobile Entrepreneurship & Startup Life

Google Mission: To organize the world’s information and make it universally accessible and useful.

Google Core Values

1) We want to work with great people

• We hire great people and expect a lot from them
• We create an environment where people can flourish and grow
• We treat people with fairness and respect
• We challenge each other’s ideas openly
• We value diversity in people and ideas
• We are a quantitative company that uses data to make decisions

2) Technology innovation is our lifeblood

• Build the world’s best technology and products
• We apply technology and creativity to solve important problems

3) Working at Google is fun

• We expect our people to know and enjoy each other
• We have a challenging/energetic work environment
• We celebrate our successes and each other’s accomplishments – both professional and personal

4) Be actively involved; you are Google

• Honor commitments
• We openly communicate and trust you with a great deal of information and we expect you to honor our confidentiality
• Understand when you are representing Google and act appropriately

5) Don’t take success for granted

• Think and act like an underdog
• Be humble with success; don’t be arrogant
• Be scrappy and resourceful

6) Do the right thing; don’t be evil

• Honesty and integrity in all we do
• Our business practices are beyond reproach
• We make money by doing good things

7) Earn customer and user loyalty and respect every day

• Create, enhance and maintain great products and services

8 ) Sustainable long-term growth and profitability are key to our success

• Think scale and efficiency
• Every dollar is yours
• Do things that matter

9) Google cares about and supports the communities where we work and live

• We encourage and enable our people to support local community involvement and expect them to participate

10) We aspire to improve and change the world

• Aim high; think BIG, take risks
• A healthy disregard for the impossible

[via http://www.askstudent.com/google/list-of-google-core-values/]

More about the Google philsophy.