A Perspective on Entrepreneurship, Technology & Locative Dynamics

I just read a brilliant post by Chris Shipley, a journalist and author for the prestigious Demo conference, with the title “Distribution Trumps Aggregation“. It is a must read because it really gets the point what is going on on the Web.

“That game is going to change. The laws of large numbers will still apply: the more folks exposed to your service or product, the better the opportunity to monetize your business. But bringing people to a single Web site will become a smaller part of the equation. The winners in the big audience sweepstakes will be the sites that distribute their products and services across the Internet. Instead of aggregating audience to one Web site, successful Web-businesses will distribute a Web service out to audiences who gather on other Web sites.” by Chris Shipley
If you develop your product or service you have to think about widgets, APIs, web services, feeds, third-party integration, collaboration, coopetition and every opportunity to distribute your services. To reach customers you have to face them where they are and nowadays more and more time is spend on social networks like Facebook or MySpace. Obvious consequence, OpenSocial and the Facebook Developer Platform are becoming more and more important.

I am planning other posts on APML, the attention profile markup language, and the more and more common lifestream feeds. Everything points to a direction where ubiquitous connectivity of services is targeted and a website is not a silo anymore. Exciting times.