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Jun
29

The Gadget Entrepreneur

Published by cornelius on Friday, June 29th, 2007 in Technology.

I was kind of surprised as I read in one of Google’s blogs that they will give seed investment to someone who creates a business based on Google Gadgets. Why surprised? Creating a business based on a gadget or widget or eye candy or screenlet or however you want to call it? Seems not like a rock solid business idea but it makes it obvious that the user base is tremendous and reaches the millions. With such an amount of potential customers small ideas can become pretty valuable. Can gadgets be so powerful and exciting that someone is willing to pay money for it? Creating a gadget is pretty easy for everyone who knows how to build a web application thanks to JavaScript and HTML.
What about Facebook’s new opened platform and the variety of third-party applications? It seems like a similar situation where you can theoretically target a broad audience with millions of user. The question is if it is possible to earn enough money for a sustainable business with a carpooling or to-do-list application, for example. Most of the applications are of promotional nature for third-party web sites like flickr or YouTube. The advantages that come with a high user acceptance are obvious, of course.

And there is also the MySpace add-on universe and LinkedIn which is planning to open up its platform, too. A lot of opportunities to create something on top of these platforms and see if it will pay off. So, start building your gadgets!

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